Offline Media Planner

<h2><span style="font-family: helvetica, arial, sans-serif;"><strong>About the role</strong><strong><br></strong></span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">Chime is on a mission to help millions of everyday people achieve financial progress. To support a more integrated, data-driven media investment function, we’re hiring an Offline Media Planner to support planning, execution, and measurement workflows across TV, audio, direct mail, and emerging offline channels.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">This role sits on the Media Strategy &amp; Investment team, reporting into the Director, Growth Marketing – TV &amp; Offline. You’ll partner closely with our TV/Audio lead, Brand Planner, Growth, Analytics, and agency partners to help execute offline media plans, maintain measurement workflows, and contribute to a test-and-learn culture across offline channels.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">The base salary offered for this role and level of experience will begin at $83,000.00 and up to $115,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.</span></p> <h2><span style="font-family: helvetica, arial, sans-serif;"><strong>In this role, you can expect to</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Support execution of full-funnel TV and offline media campaigns (TV, audio, direct mail, and emerging channels) in partnership with the Director and channel leads</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Assist in building and updating campaign plans, calendars, and pacing trackers to help monitor performance against core business and media KPIs</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Coordinate with agencies and vendors on campaign setup, trafficking, and reporting to ensure plans are executed accurately</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Support MMM and attribution workflows by gathering, organizing, and QA’ing inputs (e.g., spend, flights, HDYHAU, mail drops) and sharing with Analytics and external partners</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Assist in maintaining reporting and dashboards that track offline performance, test results, and key learnings across channels</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Help translate campaign and measurement outputs into clear summaries and takeaways for the broader media team</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Support the execution and tracking of tests across creative, audiences, formats, and partners, including documenting hypotheses, results, and learnings</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Partner with Growth, Brand, and MarTech to ensure offline campaigns are aligned with digital and owned experiences (e.g., landing pages, enrollment flows)</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Prepare regular updates, trackers, and readouts to share campaign performance and insights with the team</span></li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif;"><strong>To thrive in this role, you have</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">2–4 years of experience in media planning, buying, or campaign execution, ideally with exposure to TV, audio, or other offline channels at a media agency or in-house</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Experience supporting campaign planning and execution, including working with agencies or vendors</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Familiarity with measurement concepts such as attribution, incrementality, or MMM, with an interest in learning how these are applied in media planning</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Strong analytical skills and proficiency in Excel/Google Sheets; comfortable working with data and maintaining trackers or reports</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Clear communication and collaboration skills, with the ability to work effectively across teams and stakeholders</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">A detail-oriented, organized approach—you’re comfortable managing multiple workstreams and ensuring campaigns and data are accurate</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif;">#LI-Hybrid #LI-AM1</span></p><div class="content-conclusion"><h2><span style="font-family: helvetica, arial, sans-serif;"><strong>A little about us</strong></span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.&nbsp;</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">Because if we don't—who will?</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.</span></p> <h2><span style="font-family: helvetica, arial, sans-serif;"><strong>What we offer for our full-time, regular employees</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay