Player Connections Paid Media Specialist
Novato, California, United States
Posted 1 months ago
Posted 11 September 2026
full-time
About the Role
At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.
Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.
But what truly powers 2K is our people.
We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.
What We Need
Reporting to the Manager, Paid, this role is a key member of the "pod" team, with a primary focus on driving campaign execution and delivery with a strong sense of ownership and accountability across media plans that support overarching brand and performance strategies. The Associate Manager is responsible for managing detailed planning workflows, ensuring campaigns across platforms such as Meta, Google, and 1st party channels are executed with precision alongside agency managed media. This role requires a proactive professional who can own end-to-end performance tracking, maintain strong platform partner relationships, and drive campaign delivery across in house and agency with a high sense of accountability.
What You’ll Do
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Campaign Execution & Pod Delivery
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Drive the execution and delivery of paid media campaigns with a strong sense of ownership and accountability within the pod team.
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Translate media planning into actionable steps by managing detailed workflows and rigorous QA processes to ensure accuracy and timely delivery.
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Own the "live" process for campaigns, coordinating the implementation of creative assets, tracking, and targeting parameters across multiple platforms.
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Monitor daily campaign pacing and performance tracking, conducting deep-dive post-campaign analyses (PCAs) to uncover actionable insights.
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Maintain clear, up-to-date documentation and ensure all timelines are met for the overarching media strategies.
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Contribute to planning discussions to strengthen strategic understanding.
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Platform Activation & Partner Management
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Manage recurring platform representative relationships and meetings (e.g., Meta, Google, TikTok), actively seeking opportunities to maximize platform value and improve deliverables.
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Execute and optimize "hands-on-keyboard" campaigns within in-house media platforms, ensuring alignment with 1st party data activation goals.
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Participate in agency and partner meetings with a clear understanding of campaign goals, ensuring partner outputs align with tactical objectives.
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Actively build and hold relationships with key platform partners to stay informed on alpha/beta opportunities
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