Senior CRM Marketing Manager

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).

We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.

At Almedia, you’ll:

• Own way more, way earlier — you’ll be trusted with responsibility fast.

• Push harder, get further — this isn’t a 9–5. We highly reward intensity.

• Join a rare environment — you will work with ambitious high-speed, high-ownership people.

• Fully present — we’re 5 days a week in the office to build the energising momentum we need.

We're looking for a Senior CRM Marketing Manager to serve as the technical and operational backbone of our lifecycle ecosystem. This isn't just about sending emails — you will own the architecture of complex lifecycle journeys inside Braze, designing the data workflows and automation logic that allow our CRM to scale intelligently and sustainably.

WHAT YOU'LL DO 🎯

• Own the end-to-end technical health of our CRM inside Braze — from Canvas architecture and Liquid scripting to QA, deliverability monitoring, and troubleshooting broken data flows

• Design and maintain complex lifecycle journeys (activation, retention, reactivation) with a long-term mindset, ensuring decisions made today still make sense in 6 months

• Partner with Engineering and Data teams to define custom attributes, events, and API triggers, ensuring data flows seamlessly and user segments behave as expected

• Build and enforce a rigorous experimentation framework — going beyond basic A/B tests to design multi-touch, multi-channel experiments that generate real learnings

• Identify and fix deliverability issues proactively (e.g., spam folder placement, IP reputation, send-time logic) before they become systemic problems

WHAT YOU'LL BRING 💡

• Braze Power-User: Deep, hands-on experience with Canvas, Liquid scripting, Connected Content, and Audience orchestration

• Systems Thinking: Strong understanding of CRM architecture — you can read API documentation and speak the same language as backend engineers when defining events and user schemas

• Analytical Mindset: You don't just see "low open rates" — you trace the data flow to find whether a trigger is delayed, a segment is misfiring, or an event is missing entirely

• Experience managing deliverability at scale — you know what causes emails to land in spam and how to fix it

• Bonus: Prior experience inheriting a messy CRM setup and bringing structure, naming conventions, and logic to it from scratch

WHAT MAKES YOU A GREAT FIT 🌟

• Own Everything: You take pride in a clean, well-structured setup. From naming conventions to flow logic, you care about the "how" as much as the "what" — and you don't leave technical debt for someone else to clean up

• Raise the Bar: You push beyond basic conditional flows ("everyone who meets X condition gets Y message") toward smart, automated, data-informed journeys that actually reflect user behavior

• Move Fast: You can balance the long-term architecture roadmap with immediate operational fires — and you know which problems to solve now vs. which to solve right

WHY ALMEDIA? 🚀

• Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success.

• Scale With Almedia: Grow alongside a startup that has been profitable from day one.

• Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.

• Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.